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تبلیغ تقویتکننده تقاضا
It is natural to assume that under complete information a monopolist would choose a higher price and less demand-enhancing advertising were its constant marginal costs increased.92 Under this assumption, in the least- cost separating equilibrium, the high-quality monopolist distorts its price upward
(P * > PM (H)) and its demand-enhancing advertising downward (A* AM (H)).
high level of demand-enhancing advertising.
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